Andrés approaches Paid Media with a highly practical, business-oriented focus. Specialized in performance campaigns on Meta Ads and Google Ads, he is rigorous in analysis, agile in execution, and maintains constant focus on ensuring every euro invested generates real, measurable impact on the client’s P&L. Outside the office, he’s all movement: trail running, swimming, running, basketball, football… An absolute fan of Messi and Iniesta (good taste, no debate). And when it’s time to truly disconnect: walks, reading, chess, or a good puzzle.