Marketing agency specialized in education

Acquiring a student is not the same as selling SaaS. Families, students, and professionals seeking training take weeks to decide — they compare, ask for opinions, return to your website three times before picking up the phone. If your marketing isn’t present throughout that entire journey, the decision is made without you.

+190 accelerated projects

The education sector in numbers

73%

Of students research online for weeks before requesting information from a school or university.

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weeks. That’s how long it takes a family on average to decide on a school — from the first digital contact to enrollment.

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60%

Of schools do not have a documented digital acquisition strategy — nor measurable enrollment objectives.

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More enrollments are achieved by schools that invest in SEO and organic content than those that only rely on paid media.

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How can we help you?

Educational marketing is not just another channel — it’s the system that determines whether you fill your places this September or not. Seasonal cycles, audiences that don’t resemble each other (families, students, working professionals), and a margin per student that requires controlling acquisition cost more carefully than in almost any other sector. That’s why every proyecto starts from the same place — your business model, your average ticket per student, and what cost per enrollment makes sense to defend in front of the CFO.

1 SEO for the education sector

We position your school in the top Google results for the searches your future students make — and those of their parents. We analyze how they search (it’s not the same «best bilingual school Madrid» as «digital marketing master’s degree price») and build content and authority that brings enrollments recurrently, without depending on the paid media tap.

2 SEM and educational lead acquisition

We manage Google Ads and Meta Ads with one clear rule — the cost per qualified lead and the target cost per enrollment are defined before activating the first campaign, not after. We segment by age, interest, location, and decision cycle stage, and quickly cut what doesn’t convert. In education, the euro wasted on paid is the one that doesn’t come back.

3 Marketing Automation for lead nurturing

In education, someone who requests information today enrolls — if they enroll — within six weeks. During that time they compare, hesitate, ask three relatives, and open the email you sent them on Tuesday. We set up nurturing flows that accompany that entire journey, qualify real intent, and deliver to the admissions team only the leads ready to sign.

4 Content and educational brand positioning

¿Tienes dudas?

Do you work with any type of educational institution?

Yes — schools, language academies, vocational training centers, private universities, business schools, and online training platforms. The only real filter is that the proyecto makes financial sense. If the numbers don’t add up, we’ll tell you on the first call.

How do you measure success in educational marketing?

With cost per qualified lead, cost per enrollment, and revenue per channel. Not with visits, impressions, or engagement. We set up tracking from day one — yours and ours — so that the real impact of each action on enrollments is visible on the same screen.

Can you help us during specific acquisition periods?

Yes. We work on a monthly retainer when there’s an ongoing management proyecto, and on specific proyectos when what you need is a particular campaign — course opening, launch of a new program, or filling an edition that’s short on enrollments.

How long does it take to see results in enrollment acquisition?

It depends on the channel and the starting point. Well-configured Paid Media starts generating qualified leads in 2-3 weeks. SEO for education takes between 4 and 9 months to rank competitive terms — it’s the most profitable channel in the medium term, but not the fastest. That’s why plans always combine both: paid to fill this September, SEO to not depend on paid next year.

What is the recommended minimum investment?

We don’t work with a fixed minimum — we work with a minimum that makes sense for your business. Normally that means your marketing investment, plus our fee, has to fit comfortably within the margin per student once the planned places are filled. If that calculation doesn’t add up, we don’t start. What we don’t do is sell you a retainer without first checking whether the numbers will work for you.

How do you integrate with our marketing and admissions team?

We come in as an extension of the team, not as an external provider. Weekly meetings with marketing for operations, monthly meetings with admissions to close the lead → enrollment loop, and daily communication channel on Slack, Teams, or whatever you use. The goal is for marketing and admissions to look at the same data on the same screen — not for each team to have its own version of the truth.

Otros sectores

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Educación

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SaaS

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Salud

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