Ricardo de Tomás

Driza’s founder has spent more than 6 years doing what few achieve: getting marketing and finance to speak the same language. He created the agency with a very clear philosophy—Marketing Finance First—because a campaign’s success is measured in the P&L, not in vanity dashboards. He has managed millions in ad spend across Meta Ads and Google Ads, delivered results such as +600% ROAS for ecommerce clients, and helped startups scale without the classic burn-and-crash cycle. A regular speaker at South Summit and the organiser of CMO vs CFOs (now in its 7th edition), the event where marketing and finance finally sit at the same table. He is also co-founder of 9 Lives, Spain’s only truly authentic American Pie Shop. Away from spreadsheets, he juggles—literally. And lately, he has been in full AI mode.